Media Network Manager

Superior: Country Marketing Manager   
Direct Reports: None

Purpose of the job:

The Media Network Manager is responsible for proactively leading all aspects of content ideation, development, programming, communications. She/He understands how to build audiences and is responsible to grow engagement by reaching more people, through managed social (YouTube, Facebook, Instagram, snapchat, Tik Tok, etc.) channels and building strong relationships with key media and Social Opinion Leaders that matter (comms). With the ultimate aim of being the most talked about brand in the UAE.

Key Responsibilities, Tasks and Activities:

Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences defined by the country 
Identifies great story opportunities coming from the market and activate across social media and comms media that matter together with Sports, Culture and Brand Marketing of the local market
Creates and curates engaging ’beyond the ordinary’ content that excites and inspires utilising key athletes and events 
Ensures success in reaching more people, more often by building, engaging and maintaining strong external media relationships, partnerships and athlete opportunities for content to extend beyond channels 
Executes innovative media network plans, utilizing strengths and differences of social and various partner/media platforms drawing on key data / learnings to shape future audience growth 
Tracks media developments of the industry to stay ahead of curve by constantly evolving our story telling and digital platforms to optimize our consumers’ experience to watch our content anywhere, anytime and in any way, they want 
Contributes/Supports the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audiences 
Works closely with the different departments in the UAE to amplify their plans, in sales and marketing. 

Education and Experience:    

Minimum of 5years’ experience in Media, Communications, or Strategy in media led companies 
A proven track record of media planning and content strategy/implementation with the ability to successfully develop and engage audiences 
Strong understanding and ability to manage the relationship with core media owners Facebook, Instagram, Tik Tok and the media that matter in particular market (TV stations, print, radio, influencers)
Arabic and Media scene knowledge is a must.

Skills and Knowledge

Ability to think strategically on how to build audience engagement across media channels 
Is a story seeker that identifies year-around stories with a true media potential 
Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields 
Understands different strengths and weaknesses of owned, managed (socials) and partner platforms, utilizing them to maximize engagement 
Ability to leverage data to showcase success and identify opportunities
Understands and educates the organization on media consumers and their constantly changing consumption behaviours 
Very equipped to build relations in all fields of media, digital platforms and external partners
An agile, team player that knows how to get the work done 
Works with passion and motivates others around him/her